Keeping a keen eye on overall processes and team activity, a business analyst (BA) is the all-important connection between stakeholders and developers.
Their role goes beyond writing up data reports. A BA is an integral part of the product development team who is there to analyse the business, including its processes and systems, to uncover ways to improve efficiency during a product build. Ultimately, their role is to streamline processes to make sure the completed product aligns with the business’ requirements and value expectations.
They should communicate with all stakeholders, business leaders, product teams and marketing managers to uncover goals and recommend data-driven paths to reach those goals.
According to the International Institute of Business Analysis (IIBA), business analysis is “a disciplined approach for introducing and managing change to organisations.”
Without a professional bridging the gap between business and technology, processes can quickly fall out of line. A BA fills this need, while using data to find ways to improve efficiency and business value, and ensure adaptation in an environment that’s constantly changing.
The result? An organisation can achieve consistent growth, despite the challenges that may arise. A positive force for change, a business analyst does whatever it takes to capture information, recognise inefficiencies and quickly build a solution that keeps a product build firmly on track.